The first release will be 10,000 free NFTs.
The new NFT marketplace kicks off on September 13.
The National Association for Stock Car Auto Racing (NASCAR), one of the most important competitions in the United States, will launch its collection of non fungible tokens (NFT) and its own marketplace for buying and selling the collectibles.
The initiative came from Speedway Motorsports, the company that owns eight NASCAR tracks and the platform for NFT, Giglabs.
The new marketplace, called RaceDay NFT, will go live on September 13, and will be based on Flow’s blockchain. This is a platform developed by Dapper Labs, where the famous NBA Top Shop game collectibles also run.
The first release of collectibles in RaceDay NFT, will be a total of 10,000 free NFT. 9,500 of these will be in the form of an entry ticket to Bass Pro Shops’ NRA Night Race, which will take place on September 18, according to a statement.
In addition, 500 NFT of golden tickets will also be available and will be randomly awarded to those who register on the platform.
The platform already allows registration and viewing of the NFTs, although no action can be taken yet. To register, it only asks for an email address, where a security code will be sent to validate the login to the website.
Digital collections will be released during each race week. Upcoming competitions will be from the 2021 NASCAR Cup Series playoffs at the Bristol, Las Vegas, Charlotte and Texas venues.
NFT looks to bring fans to the track
NASCAR fans will have access to several NFTs. The first collectibles will be free and will feature the image of tickets. They can be claimed on Mondays prior to a race, there will also be a limited edition NFT and will go on sale the Thursday before the race.
Likewise, they will launch the NFT called “At the Track Edition”, these will also be free and can be claimed while the fans are at the track, during the race, through a QR code.
Bitcoin also runs on the track like NFTs
The world of motorsports, as well as NASCAR, continues to increase its participation in the cryptocurrency industry in one way or another.
Last May, CryptoNews reported that a car completely designed with a Bitcoin (BTC) theme, and also financed entirely with this cryptocurrency, competed in the prestigious Indy 500 race, the Indianapolis 500.
The vehicle was funded by a fundraising campaign organized by Jack Mallers, the entrepreneur and developer behind the Zap wallet and the Strike payment service.